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Web Design Automation · Training & Education

A booking engine for the UK's football technology specialists

A new website and automated follow-up system that turned interest into bookings for their coaching courses.

5 days

from kickoff to launch

£0

monthly platform costs

Instant

response to every enquiry

The challenge

Foot-Tech Academy delivers football technology coaching - a genuinely brilliant offer that their old website did no justice to. Course information was hard to find, booking meant emailing back and forth, and enquiries sat in an inbox while prospects cooled off.

Like a lot of businesses built on word of mouth, the gap wasn’t the quality of the work. It was what happened between someone hearing about them and someone paying them.

What we did

  • Rebuilt the website around the courses. Every course got its own page with dates, pricing and a clear “book your place” action - no more email ping-pong.
  • Made it fast and free to run. Static build, no WordPress, no plugins, no hosting bills. The site loads in under a second on a phone at the side of a pitch.
  • Automated the follow-up. Every enquiry now gets an instant, friendly reply, and unanswered enquiries get chased politely - so nobody slips away while Luke’s coaching.
  • Connected the reviews. Happy course attendees get a well-timed nudge to share their experience on Google.

The result

Luke said it better than we could: a big influx in new leads and sales, within weeks of launch. The site now does the admin, the chasing and the reassuring - so the team can do the coaching.

The best bit? Nothing to maintain. No plugins to update, no monthly fees, no calls to a developer. It just runs.

“We're already seeing a big influx in new leads and sales. We'll be working with them again and would highly recommend.”
Luke Towning · Foot-Tech Academy

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